to contact.

Pruthvi Raj Reddy
Chief Executive

Pruthvi Raj Reddy is an Entrepreneur, Investor & Turnaround specialist. HeĀ is a highly respected IT professional with over 15+ years of experience in the sector, including specialisms in SAP, Cyber, Application Development & recent technologies like AI and Blockchain. An educationist for over 8 years, he possesses verifiable experience of performing at the highest level within 'service-delivery' cultures. Raj holds significant Senior Management experience and a proven history of attracting and building high-performing teams. He has received a number of plaudits for being an innovative, creative, and most importantly, authentic leader.

Prof Chris Jones

Chris joined Applied Business Academy in January 2021, having previously spent over 12 years heading up Business Schools around the UK. He has significant entrepreneurial and commercial experience, which included six years working for Unilever. As Principal, his role is to oversee the academic development of ABA and ensure that students receive the best possible experience. He can be contacted by students to discuss any issues that cannot be resolved by Programme Leaders or teachers.

Sara Hanif
Designated Safeguard Lead

Sara is an experienced Apprenticeship and Curriculum Manager and Information Technology Software Developer with a demonstrated history of working in the education and I.T industry. Skilled in Managing, curriculum building, apprenticeships, university teaching, Educational Technology, Web Design, Training and Delivery, and Internal Quality Assurance. Within ABA, she is a designated Safeguard lead and is available to students to discuss any issues that may concern them.