Lecturer in Digital Marketing

job description
You will have combined experience of teaching Marketing related courses at Higher Education with experience applying your knowledge to real applications. This could be through previous industrial experience, secondments or consultancy projects whilst working within education, or mentoring of students as they embark on practical projects. In terms of your Digital Marketing skillset, you could have experience in a range of areas, but ideally this would include social media marketing, visual and/or content marketing, consumer psychology, marketing analytics, market research and advertising/PPC.
job purpose
To design, develop and produce learning and teaching material and deliver either across a range of modules or within a subject area. Lecturers will ensure the efficient and effective delivery of teaching programmes in accordance with the Academy’s strategy, policy and procedures and contribute to activities which influence leading edge practice.
Main activities and responsibilities

Student learning experience

  • Use appropriate learning, teaching, support, and assessment methods
  • Supervise student projects and the academic elements of field trips, and, where appropriate, work-based projects
  • Identify areas where current provision needs revision or improvement and contribute to the planning, design and development of objectives and material
  • Select appropriate assessment instruments and criteria, assess the work and progress of students by reference to the criteria and provide constructive feedback to students
  • Ensure that module design and delivery comply with quality standards and regulations of the Academy

Enterprise and scholarship

  • Engage in scholarship as required to support teaching activities and continually update knowledge
  • Extend, transform, and apply knowledge applied from scholarship to teaching and appropriate external activities including knowledge generation, knowledge exchange and knowledge transfer activities

Managing people and resources

  • As module leader or programme leader, co-ordinate with others (such as support staff or academic colleagues) to ensure student needs and expectations are met
  • Manage projects relating to own area of work and the organisation of external activities such as work-based projects and field trips
  • Mentor colleagues with less experience and advise on personal development
  • Co-ordinate the work of others to ensure modules are delivered to the standards required.

Pastoral care  

  • Be responsible for pastoral care of students within a specified area
  • Act as personal tutor, giving first-line support and mentoring to students
  • Appreciate the needs of individual students and their circumstances
  • Use listening, interpersonal and pastoral care skills to deal with sensitive issues concerning students and provide support
  • Refer students as appropriate to services providing further support

Liaison and networking  

  • Participate in and develop external networks, for example, to contribute to student recruitment, secure student placements, facilitate outreach work, generate income, obtain consultancy projects, or build relationships for future activities
  • Undertake international visits to establish partnerships, teach at partner institutions or act as Link-tutor

Academic administration    

  • Be responsible for administrative duties in areas such as admissions, timetabling, examinations, and assessment of progress and student attendance
Additional key requirements:

Communication

  • Routinely communicate complex and conceptual ideas to those with limited knowledge as well as to peers using high level skills and a range of media.
  • Prepare proposals and applications to external bodies, e.g., for funding and accreditation purposes

Teamwork

  • Act as a responsible team member, leading where agreed, and develop productive working relationships with other members of staff
  • Co-ordinate the work of colleagues to identify and respond to student’s needs

Initiative, problem solving and decision making

  • Identify the need for developing the content or structure of modules with colleagues and make proposals on how this should be achieved
  • Develop ideas for generating income and promoting the subject
  • Develop ideas and find ways of disseminating and applying the result of scholarship
  • Exercise responsibility for the design and delivery of own modules and assessment methods considering established or agreed Academy practice where necessary
  • Collaborate with colleagues on the implementation of assessment procedures
  • Advise others in strategic issues such as student recruitment and marketing
  • Contribute to the accreditation of programmes and quality control processes
  • Tackle issues affecting the quality of delivery within scope of own level of responsibility, referring more serious matters to others, as appropriate

Work Environment

  • Be aware of the risks in the workplace and the potential impact on their own work and that of others
  • Depending on area of work, conduct risk assessments, take steps to reduce hazards and take responsibility for the health and safety of self and others
Person Specification
  • First degree and higher degree in a relevant subject
  • Teaching qualification or preparedness to work towards
  • PhD or willing to study for a PhD or equivalence accepted based on cognate area of understanding
  • Alternatively, ability to demonstrate equivalent core knowledge and expertise gained from leading edge practice will be considered in some circumstances
  • Sufficient breadth or depth of specialist knowledge in the discipline to develop teaching programmes and the provision of learning support
  • Knowledge of higher education and ability to use a range of delivery techniques to enthuse and engage students
  • In-depth understanding of own specialism to enable the development of new knowledge and understanding within the field
  • Evidence of excellent teaching identified by peer review
  • Evidence of a positive impact at discipline programme level beyond own teaching
  • Experience of teaching, curriculum development and quality management and enhancement in an HE environment
  • Understand equal opportunity issues as they may impact on academic content and issues relating to student need
  • Excellent written and verbal communication skills
  • Able to communicate complex and conceptual ideas to a range of groups
  • Able to identify potential sources of funding
  • Able to participate in and develop external networks
  • Able to demonstrate independent and self-managing working styles
  • ProfessionalStatus: Eligible for Fellow status under the HigherEducation Academy’s Professional Standards Framework
Special requirements
  • Able to undertake duties at different premises including any Academy campus as required. Expected to work outside of normal office hours as required
  • All academic staff are expected to engage inactivities associated with promotion, marketing, and public outreach of the subject area
Expectations of all staff

Professional standards:

All staff employed by AppliedBusiness Academy are expected to exhibit high professional standards which promote and demonstrate the Academy’s core values of Excellence, PeopleFocused, Partnership Working, Fairness and Integrity.

Equal opportunities

All staff are expected to understand and enact the Academy’s commitment to ensuring equality and diversity in all activities. This commitment is enshrined in the EqualityStatement and core values.

Dignity at work

Every member of staff has a responsibility to ensure colleagues are treated with dignity and respect. The Academy is committed to creating a work environment for all staff that is free from harassment, intimidation, and any other forms of bullying at work, where everyone is treated with dignity, respect, and professional courtesy.

Health and safety

The arrangements for meeting the Academy’s health and safety objectives are contained in the Applied Business Academy Health and Safety Policy. This includes the responsibilities of key staff and procedures covering the main activities of the Academy. All staff are expected to take reasonable care of themselves and those that maybe affected by their actions.

Dress code

The Academy does not operate a formal dress code for its employees, other than for those who are provided with uniform and/or protective clothing. However, employees must ensure that their dress is professional, reasonably smart, and appropriate for the situation in which they are working. All staff should ensure that they present a professional image and one that reflects sensitivity to customer perceptions.This may reflect their ethnicity and lifestyle but should not be provocative or cause offence to those with whom they have contact.

Citizenship

All staff are expected to adhere to good citizenship, being generous with help and support to others, collaborating with colleagues and working for the benefit of the Academy as a whole. In particular, working to provide a positive student experience and achieving excellence in all the Academy’s activities.

This job description indicates the expectations of staff at this level. The Academy recognises that you will not be expected to undertake the full range of responsibilities detailed under each heading and you may be directed to concentrate on particular areas.Likewise, there is no guarantee that you will be given the opportunity to carryout all the activities listed however there is an expectation that academic staff will undertake a broad range of responsibilities across several of the areas outlined above.

With reasonable notice and support, the Academy can expect and require a member of staff at this level to undertake any of the activities detailed above. You will be expected to perform at this level within a reasonable period following promotion.

Click here to apply