Apprenticeship

Junior Content Producer

Develop and create content that can be used across a variety of media including digital, social media, broadcast or print.

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Apprenticeship Overview.

Apprenticeship Length
12 Months
How will you learn
Blended Learning using our interactive virtual learning environment and set block weeks at the campus.
What will you gain
An apprenticeship qualification indicating the final grade (awarded through the ESFA)
Typical Jobs
Digital Content Producer, Content Producer, Content Writer, Web Content Producer, Content Producer, Social Content Producer, advertising, social media and many more.
Junior Content Producer
A Junior Content Producer (also referred to as a Creative Content Assistant) is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or print. Working to the customer/client brief, they research, prepare, and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and the needs of the customer they are representing. The content they create can be used as part of media, advertising, and marketing campaigns. They have to capture what is exciting about a campaign and design the elements that can be used across media platforms and channels. Junior Content Producers collaborate with designers and developers, using authoring languages to create content for the World Wide Web, which may include video, images, text (or “copy”) and web pages and social media content, so enthusiasm for technology and creating great online experiences is a must.
How you will be assessed:
20% off-the-job training is anything that can help you gain new knowledge, skills and behaviours in your role. This programme is 12 months in duration, therefore a minimum of 390 hours of off-the-job training is required. Examples of off the job (OTJ) training are below:
  • Portfolio of evidence and observations
  • Mentoring
  • Teaching and learning sessions with a dedicated trainer
  • Self-study (time spent working on assessments/assignments)
  • Training on a new process or procedure
  • Team training and meetings
  • Visiting other companies
End Point Assessment (EPA)
  • Technical competencies
  • Technical knowledge and understanding
  • Underpinning skills, attitudes and behaviours
EPA Components:
  • Component 1 – Workplace observation
  • Component 2 – A set brief test
  •  Component 3 – Professional Discussion

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