Digital Marketer
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work on marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager, or an IT Manager.
How you will be assessed:
20% off-the-job training is anything that can help you gain new knowledge, skills and behaviours in your role. This programme is 18 months in duration, therefore a minimum of 390 -585 hours of off-the-job training is required. Examples of off the job (OTJ) training are below:
- Portfolio of evidence
- Mentoring
- Teaching and learning sessions with a dedicated trainer
- Self-study (time spent working on assessments/assignments)
- Training on a new process or procedure
- Team training and meetings
- Visiting other companies
End Point Assessment (EPA)
- Technical competencies
- Technical knowledge and understanding
- Underpinning skills, attitudes and behaviours
EPA Components:
- Component 1 - A synoptic project of a pre-selected marketing campaign – set brief
- Component 2 - Professional Discussion
